Master Out-Of-Home Advertising.

Digital signage and digital out-of-home advertising became an untapped marketing channel with unique benefits. We are addressing advantages of DOOH against print, radio and online medium.

This chapter will teach you the essentials of digital signage glossary and explain basic terms specified for the DOOH industry. You’ll learn general, measurement and audience targeting terms.

We are uncovering the 3 types of digital signage data, what to look for and how to measure it. You will be able to prepare, publish and manage DOOH campaigns and measure their success.

Before buying screen media you need to know: screen locations, and audience behavioral data. The crucial information for your cost, reach and effectiveness of any DOOH marketing activities.

You always have to use the right tools for the job. In chapter 5 we are covering the hardware aspect of digital signage. This includes the screen network, media players, screens and mounts.

In chapter 6 we cover the software that runs and manages your content. The specialized software (CMS) handles what, where and when your content will be shown and the campaign analytics.

The 7-Step DOOH Planning Guide will take all the worries away in creating subpar content. Learn the important questions you must be asking yourself before you publish anything.

Is digital signage and DOOH advertising the right thing for you? This chapter summarizes the chapters we talked about to give you an easy decision.